The Flipkart Assured (F-assured) badge is a program that ensures top-notch quality, speed, and authenticity for the customers of Flipkart.
For a product to earn the Flipkart Assured badge, it must pass through a series of quality checks, including assessments for validity, packaging, and ratings.
In this article, you will learn how you can get a Flipkart-assured badge for your products.
Parameters to get a Flipkart assured badge for your products
Flipkart has established parameters to assign the coveted Flipkart Assured badge to products. The eligibility criteria are assessed by Flipkart monthly and are subject to policy changes. The following metrics are used to label a product with the sought-after badge.
Criteria | Old sellers (more than 90 days) | New sellers (less than 90 days) |
Weekly off | the seller has to work for all 7 days of the week or operate from more than one zone | the seller has to work for all 7 days of the week for the last 30 days or operate from more than one zone |
Ready To Dispatch breach | RTD breach should be < 0.85% for the last 30 days and 90 days | RTD breach should be < 1% for the last 90 days |
Seller cancellation | seller cancellation should be < 0.15% for the last 30 days and 90 days | seller cancellation should be < 0.15% for the last 90 days |
Reattempt rate | The reattempt rate should be < 3% for the orders of the last 30 days and 90 days | The reattempt rate should be < 3% for the orders of the last 90 days |
Units sold |
| Units sold Cumulative ≥ 50 units or Gross Merchandise value ≥ Rs. 50.000 |
Listings quality check | Returns and Ratings should be ‘Good’ and your procurement type should be EXPRESS. | Returns and Ratings should be ‘Good’ and your procurement type should be EXPRESS. |
Note: The eligibility criteria set by Flipkart for the Flipkart assured badge may keep changing. Eshopbox suggests you get in touch with your POC for the revised eligibility criteria or in case you face any issues with getting your Flipkart-assured badge. The eligibility criteria will be evaluated by Flipkart on a monthly basis.
Note: If you get the Flipkart assured badge, the delivery charges are set by Flipkart. You can set the delivery charges based on your costs only when the Flipkart assured badge is removed from your products.
Steps to get a Flipkart-assured badge for your products
To get the Flipkart assured badge for your products, you will need to meet certain eligibility criteria. Learn here about the eligibility criteria to earn the Flipkart assured badge.
If the eligibility criteria are met for your listings then they will be eligible for a Flipkart assured badge. You can check whether your listing is eligible for a Flipkart assured badge. To do so, follow the below steps:
Log in to your Flipkart seller panel
Navigate to the Listings tab.
Select My Listings.
Select Eligible for F-assured filter from the dropdown.
Click on Apply.
To convert these listings to Flipkart assured, you can turn on the auto opt-in feature on Flipkart. Learn here how to auto opt-in your products for Flipkart assured badge.
You can also manually enable this for every individual product listing.
Helpful resources
Learn here more about Flipkart's F-assured badge
Learn here about the eligibility criteria to earn the Flipkart assured badge