The seller of record indicates which legal entity is identified as selling a product to the consumer. Businesses have the option to act as their own seller of record or outsource these responsibilities.

You can authorise Eshopbox to be your seller of record on different sales channels. If you outsource seller of record responsibilities, Eshopbox will resell your products to consumers using a flash title (e.g. Sold by Eshopbox) – momentarily acting as the seller at the time of purchase.

How does it work?

I. Storing your inventory at Eshopbox FC

You need to register Eshopbox as your Place of Business (POB). Once this is done, you can send your inventory to Eshopbox fulfilment centres by performing a stock transfer from your warehouse.

II. Making your products available to sales channels

All products stored in Eshopbox fulfilment centres will be made available on selected sales channels using Eshopbox seller account.

III. Selling your products

Once your products are made available to sales channels, your customers can start placing orders. When an order is placed, Eshopbox ships the item and raises an invoice to the customer. Concurrently, you can book a sale and raise an invoice to Eshopbox. The flowchart below will explain the order workflow and its accounting treatment.

Orders workflow when using Eshopbox seller account

When a customer returns an order, items are picked up from customer doorstep and are received at Eshopbox fulfilment centres. Eshopbox will issue a credit note to the customer. Concurrently, you can book a return and issue a credit note to Eshopbox. The flowchart below will explain the return workflow and its accounting treatment.

Eligible sales channels for which Eshopbox can be a seller of record.

Eshopbox has existing seller accounts on designated channels and you can make Eshopbox the seller of record for the following channels:

  • Amazon

  • Cloudtail

  • Flipkart

  • Myntra

  • Tatacliq

  • Ajio

  • Nykaa

How do I make Eshopbox a seller of record?

To make Eshopbox seller of record, the following needs to be done for each sales channel:

  1. You need to authorise Eshopbox for selling your products by providing No Objection Certificates (NOCs). Click here for channel-specific NOC formats.

Below is the checklist to prepare NOCs:

  • NOC should be printed on your company’s letterhead

  • NOC should be stamped and signed by an authorised signatory of your company

2. Brand Authorization letter which has the Trademark number mentioned on it or an Invoice copy highlighting the purchase of the brand product. In case you are the brand owner, you can also submit just the trademark certificate.

3. Eshopbox will take the approval of the product categories you want to sell.

💡 You cannot change the format of the NOC, it has to be exactly as per channel requirements.

Features of Eshopbox seller of record

A seller of record is responsible for all the key elements of an online sale — listing products on sales channels, order processing, fulfilment, and payment collection. Additionally, acting as your merchant and seller of record involves complying with consumer protection regulations, collection of taxes, and remittance.

Features

Function

Scope of work

Onboard on sales channels

Register your brand

Get your product categories approved to sell

Sell your products

List your products

Perform pricing updates (product discounts, list price)

Participate in promotions and flash sales

Fulfil your orders

Configure fulfilment rules as per channel policies

Pick and pack your orders

Handling order exceptions

Setup shipping provider rules

Managing channel-specific packaging material

Receive and restock returns

Reconcile your payments

Record channel-specific fees in Eshopbox

Reconcile channel payments and escalate overdue

Reconcile channel fees

Book channel payments

Make payment remittances

Filing and resolving claims

Get reimbursement for defective returns

Get reimbursement for overcharged channel fees

Resolve customer chargebacks or disputes

Tax compliance

Invoicing to customers as per GST laws

Reconcile GST with channels

Reconcile tax collected at source (TCS)

Deposit tax deducted at source (TDS) on channel fees

FAQs

What if I want to use my own seller account in the future?

You can do this anytime you wish by following these steps:

1. Create your own seller account

2. Migrate the product listings from Eshopbox seller account to your seller account

3. Make product listings unavailable on Eshopbox

4. Make product listings available on your seller account.

Learn how to manage product availability

How do I subscribe to Eshopbox seller of record service?

Reach out to your customer success manager to subscribe to the Eshopbox seller of record service.

What are the terms and policies of Eshopbox seller of record?

If you choose to avail the seller of record service provided by Eshopbox, then the seller of record terms and policies will apply to you. To learn, read Eshopbox seller of record policy.

What is the difference in scope of work when Eshopbox is the seller of record versus using my own seller account?

The table below highlights the difference in the scope of work on the basis of responsibility:

Function

Scope of work

Eshopbox seller account

Your seller account

Onboard on sales channel

Register your brand

Eshopbox

You

Get your product categories approved to sell

Eshopbox

You

Sell your products

List your products

Eshopbox

You

Perform pricing updates (product discounts, list price)

Eshopbox

You

Participate in channel promotions and flash sales

Eshopbox

You

Fulfil your orders

Configure fulfilment rules as per channel policies

Eshopbox

You

Pick and pack your orders

Eshopbox

Eshopbox

Handling order exceptions

Eshopbox

Eshopbox

Setup shipping provider rules

Eshopbox

You

Managing channel-specific packaging material

Eshopbox

You

Receive and restock returns

Eshopbox

Eshopbox

Reconcile your payments

Record channel-specific fees in Eshopbox

Eshopbox

You

Reconcile channel payments and escalate overdue

Eshopbox

You

Reconcile channel fees

Eshopbox

You

Book channel payments

Eshopbox

You

Make payment remittances

Eshopbox

You

Filing and resolving claims

Get reimbursement for defective returns

Eshopbox

You

Get reimbursement for overcharged channel fees

Eshopbox

You

Resolve customer chargebacks or disputes

Eshopbox

You

Tax compliance

Invoicing to customers as per GST laws

Eshopbox

You

Reconcile GST with channels

Eshopbox

You

Reconcile tax collected at source (TCS)

Eshopbox

You

Deposit tax deducted at source (TDS) on channel fees

Eshopbox

You

Did this answer your question?