The seller of record indicates which legal entity is identified as selling a product to the consumer. Businesses have the option to act as their own seller of record or outsource these responsibilities.
You can authorise Eshopbox to be your seller of record on different sales channels. If you outsource seller of record responsibilities, Eshopbox will resell your products to consumers using a flash title (e.g. Sold by Eshopbox) – momentarily acting as the seller at the time of purchase.
How does it work?
I. Storing your inventory at Eshopbox FC
You need to register Eshopbox as your Place of Business (POB). Once this is done, you can send your inventory to Eshopbox fulfilment centres by performing a stock transfer from your warehouse.
II. Making your products available to sales channels
All products stored in Eshopbox fulfilment centres will be made available on selected sales channels using Eshopbox seller account.

III. Selling your products
Once your products are made available to sales channels, your customers can start placing orders. When an order is placed, Eshopbox ships the item and raises an invoice to the customer. Concurrently, you can book a sale and raise an invoice to Eshopbox. The flowchart below will explain the order workflow and its accounting treatment.

When a customer returns an order, items are picked up from customer doorstep and are received at Eshopbox fulfilment centres. Eshopbox will issue a credit note to the customer. Concurrently, you can book a return and issue a credit note to Eshopbox. The flowchart below will explain the return workflow and its accounting treatment.

Eligible sales channels for which Eshopbox can be a seller of record.
Eshopbox has existing seller accounts on designated channels and you can make Eshopbox the seller of record for the following channels:
Amazon
Cloudtail
Flipkart
Myntra
Tatacliq
Ajio
Nykaa
How do I make Eshopbox a seller of record?
To make Eshopbox seller of record, the following needs to be done for each sales channel:
You need to authorise Eshopbox for selling your products by providing No Objection Certificates (NOCs). Click here for channel-specific NOC formats.
Below is the checklist to prepare NOCs:
NOC should be printed on your company’s letterhead
NOC should be stamped and signed by an authorised signatory of your company
2. Brand Authorization letter which has the Trademark number mentioned on it or an Invoice copy highlighting the purchase of the brand product. In case you are the brand owner, you can also submit just the trademark certificate.
3. Eshopbox will take the approval of the product categories you want to sell.
💡 You cannot change the format of the NOC, it has to be exactly as per channel requirements.
Features of Eshopbox seller of record
A seller of record is responsible for all the key elements of an online sale — listing products on sales channels, order processing, fulfilment, and payment collection. Additionally, acting as your merchant and seller of record involves complying with consumer protection regulations, collection of taxes, and remittance.
Features
Function | Scope of work |
Onboard on sales channels | Register your brand |
Get your product categories approved to sell | |
Sell your products | List your products |
Perform pricing updates (product discounts, list price) | |
Participate in promotions and flash sales | |
Fulfil your orders | Configure fulfilment rules as per channel policies |
Pick and pack your orders | |
Handling order exceptions | |
Setup shipping provider rules | |
Managing channel-specific packaging material | |
Receive and restock returns | |
Reconcile your payments | Record channel-specific fees in Eshopbox |
Reconcile channel payments and escalate overdue | |
Reconcile channel fees | |
Book channel payments | |
Make payment remittances | |
Filing and resolving claims | Get reimbursement for defective returns |
Get reimbursement for overcharged channel fees | |
Resolve customer chargebacks or disputes | |
Tax compliance | Invoicing to customers as per GST laws |
Reconcile GST with channels | |
Reconcile tax collected at source (TCS) | |
Deposit tax deducted at source (TDS) on channel fees |
FAQs
What if I want to use my own seller account in the future?
You can do this anytime you wish by following these steps:
1. Create your own seller account
2. Migrate the product listings from Eshopbox seller account to your seller account
3. Make product listings unavailable on Eshopbox
4. Make product listings available on your seller account.
Learn how to manage product availability
How do I subscribe to Eshopbox seller of record service?
Reach out to your customer success manager to subscribe to the Eshopbox seller of record service.
What are the terms and policies of Eshopbox seller of record?
If you choose to avail the seller of record service provided by Eshopbox, then the seller of record terms and policies will apply to you. To learn, read Eshopbox seller of record policy.
What is the difference in scope of work when Eshopbox is the seller of record versus using my own seller account?
The table below highlights the difference in the scope of work on the basis of responsibility:
Function | Scope of work | Eshopbox seller account | Your seller account |
Onboard on sales channel | Register your brand | Eshopbox | You |
Get your product categories approved to sell | Eshopbox | You | |
Sell your products | List your products | Eshopbox | You |
Perform pricing updates (product discounts, list price) | Eshopbox | You | |
Participate in channel promotions and flash sales | Eshopbox | You | |
Fulfil your orders | Configure fulfilment rules as per channel policies | Eshopbox | You |
Pick and pack your orders | Eshopbox | Eshopbox | |
Handling order exceptions | Eshopbox | Eshopbox | |
Setup shipping provider rules | Eshopbox | You | |
Managing channel-specific packaging material | Eshopbox | You | |
Receive and restock returns | Eshopbox | Eshopbox | |
Reconcile your payments | Record channel-specific fees in Eshopbox | Eshopbox | You |
Reconcile channel payments and escalate overdue | Eshopbox | You | |
Reconcile channel fees | Eshopbox | You | |
Book channel payments | Eshopbox | You | |
Make payment remittances | Eshopbox | You | |
Filing and resolving claims | Get reimbursement for defective returns | Eshopbox | You |
Get reimbursement for overcharged channel fees | Eshopbox | You | |
Resolve customer chargebacks or disputes | Eshopbox | You | |
Tax compliance | Invoicing to customers as per GST laws | Eshopbox | You |
Reconcile GST with channels | Eshopbox | You | |
Reconcile tax collected at source (TCS) | Eshopbox | You | |
Deposit tax deducted at source (TDS) on channel fees | Eshopbox | You |